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For nearly my entire life, I’ve dreamed of building a brand that celebrates all aspects of  our mesmerizing  Seas—the dark and mysterious depths, the beauty of dolphins playing in the waves, and the power of the tides. Neptune’s Law is that dream come true.


As a child growing up in an East coast beach town, the sea was always a place of peace, comfort, and strength. I could hear the sounds of the boats from my open bedroom window. I would go to the beach to get away from things that were ugly in life. The beach represented ( always will ) everything beautiful to me.


 I began SCUBA diving so I could explore life beneath the waves and connect more deeply to something that has been such a powerful force in my life. It will always be a passion and my favorite hobby. Boating is a very close second.

We spend as much free time as possible in and around all of  our magnificent waterways  in  the greater Fort Myers Beach, Bonita Springs and Naples areas.

In 2012  I was in an accident that caused spinal cord damage. Being on or in the water  is the ONLY remedy I have found for daily pain. I can't explain it. My Dr. can't explain it. The pain literally lifts away. Since my career was no longer an option I have focused all of my energy and time into building my dream brand here in paradise and sharing it with all who are touched by the incredible beauty of  Southwest FL.

My wife Mary is our Chief Financial Officer with over 25 years of experience in Biotech Finance.

She is the hardest working, kindest person you will ever meet and will always make sure your orders are on the way to you in a hurry. She is my rock and I am truly blessed to share this amazing voyage with her. Our 3 children are our world. They are the inspiration in all we do. We want to leave a better world for them. ( Can't forget our sea dog Piper ) :)

We hope to see you out on the water! 

Climb aboard,  join our crew and enjoy this beautiful voyage with us.

-Michael Miller, Founder & CEO

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Our Collections


Ready to show off what you love about the ocean? Our designs range from soft and subtle to edgy and powerful, so there’s something for everyone. The question is: how deep are you ready to dive?


Sunlight Collection

Stingrays glide by and small fish scatter as you dip beneath the waves. You’re in the sunlight zone, basking in the peace and tranquility of this softer side of the ocean. Our Sunlight Collection features designs that highlight all of the gentle beauty that the ocean holds as well as signature Neptune’s Law items bearing our logo.

Twilight Collection

A massive eight-armed octopus emerges from the wreckage of a ship. Further down bio luminescent creatures flicker small bursts of light into the cold darkness. You’re ready to explore the deeper levels of the sea in the twilight zone. Our Twilight Collection designs feature sunken ships, pirates, leviathon's, and other sea creatures—real and imagined—that represent the edgier side of the ocean. 

Midnight Collection

Bathed in total darkness, the midnight zone of the ocean is one of the final frontiers of human discovery. The extreme cold, darkness, and pressure make these incredible depths inhospitable to most forms of sea life. Our Midnight Collection is inspired by this mysterious level of the sea and features our darkest and most powerful designs, including images of our namesake Neptune.

Women’s Midnight Collection

Essential Items

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